We’re definitely experiencing some extraordinary times, aren’t we?! Brexit, COVID and now a downturn. The only certainty is it won’t last because everything changes. Welcome to running a business. How do we get you through this? The answer will always be digital marketing for retailers – tightly focused, closely monitored. The cycle of people spending […]
Ben Fisher
Ben has worked in various ecommerce and digital roles for the last 20 years with a focus in PPC for nearly 15 years. His previous roles concentrated on growing small local businesses to larger national ones with great success and has been working with some clients since the inception of XNet Digital Ltd. in 2012.
Adapt Your Tactics For PPC Clicks & Mortar
Adapt your ppc tactics for ‘clicks and mortar’ because that’s the direction of travel for many retailers. Brands of all sizes are embracing this eCommerce-meets-instore approach, and adjusting their marketing to embrace omnichannel marketing, including ppc. You have a greater chance of accessing a wider market if you sell your products across various channels because […]
Google Marketing Live 2022 – Things You Need To Know
Really? Is this even interesting, do I hear you cry? Well, yes. We pay great attention to every, single Google update so their Marketing Live 2022 event was always going to be a key date in our schedule. We know how tight budgets are right now, so keeping on top of best practice is vital. […]
Google Ads Performance Max – Putting You More Or Less In Charge?
Google’s Performance Max is replacing Smart Shopping Campaigns (SSC). They’re being a little hazy on timings (likely to be from July 2022) but one thing is certain: your SSCs will be ‘upgraded’ so we recommend that you prepare for this now. You can actually migrate now (from April 2022) so we’ve put this blog together […]
What is datafeed optimisation and why do I need it?
Data feed optimisation helps your customers find your products Data feed optimisation can increase significantly the number of clicks and impressions your campaigns attract. It means making sure the information in your ads is both relevant and authentic. When Google Shopping first came on the scene, you’d get amazing results with very little effort. Now […]
How to Setup Free Listings on Google Shopping
It’s not widely known that a free listing on Google Shopping is available to every eCommerce retailer in the UK and abroad. You don’t even need to be running paid Google Shopping advertising campaigns in Google Ads. Having a free listing on Google Shopping is proving to be a real winner. With our smaller retailers […]
What does it mean to be a google partner?
When someone asks us “what does it mean to be a Google Partner”, we tell them that it indicates I am a trusted tradesman, it’s as simple as that. And ‘trust’ is the keyword here – trust in my abilities to get the right PPC results for our clients. Google’s technical advancements are fast-paced, meaning […]
How Google Ad Extensions Help You Muscle in on Click Through Rate
Ad extensions give you sharp elbows in the fight for space on the google search page and can massively improve your CTR (click through rate). Delivering more information and visual engagement literally gives you more ‘physical’ presence, pushing the competition down the page and helping you rise to the top. Managing ad extensions, in conjunction […]
Get Ready for Google Ads Responsive Search Ads
Google Responsive Search Ads: We can do this If you haven’t already embraced Responsive Search Ads (RSA’s), now’s the time. On 30 June 2022, Google is turning off Expanded Text Ads (ETA’s), and you won’t be able to create new or edit your existing ones. The last thing you want is to pause your ad […]
How to Connect Google Ads to Google Merchant Center
This is a simple step by step guide to connect Google Ads & Google Merchant Center. This guide is relevant to all eCommerce retailers wanting to advertise on Google Shopping. In our previous guide you learnt what Google Shopping was and how to set it up. This guide focuses on the steps and processes in […]
