All
- All
- PPC
- Strategy
Digital Marketing for Retailers Facing Tough Times
We're definitely experiencing some extraordinary times, aren't we?! Brexit, COVID and now a downturn. The only certainty is it won't last because everything changes. Welcome to running a business. How...
Adapt Your Tactics For PPC Clicks & Mortar
Adapt your ppc tactics for 'clicks and mortar' because that's the direction of travel for many retailers. Brands of all sizes are embracing this eCommerce-meets-instore approach, and adjusting their marketing...
Google Marketing Live 2022 – Things You Need To Know
Really? Is this even interesting, do I hear you cry? Well, yes. We pay great attention to every, single Google update so their Marketing Live 2022 event was always going...
Google Ads Performance Max – Putting You More Or Less In Charge?
Google's Performance Max is replacing Smart Shopping Campaigns (SSC). They're being a little hazy on timings (likely to be from July 2022) but one thing is certain: your SSCs will...
What is datafeed optimisation and why do I need it?
Data feed optimisation helps your customers find your products Data feed optimisation can increase significantly the number of clicks and impressions your campaigns attract. It means making sure the information...
How to Setup Free Listings on Google Shopping
It's not widely known that a free listing on Google Shopping is available to every eCommerce retailer in the UK and abroad. You don't even need to be running paid...
What does it mean to be a google partner?
When someone asks us "what does it mean to be a Google Partner", we tell them that it indicates I am a trusted tradesman, it's as simple as that. And...
How Google Ad Extensions Help You Muscle in on Click Through Rate
Ad extensions give you sharp elbows in the fight for space on the google search page and can massively improve your CTR (click through rate). Delivering more information and visual...
Get Ready for Google Ads Responsive Search Ads
Google Responsive Search Ads: We can do this If you haven't already embraced Responsive Search Ads (RSA's), now's the time. On 30 June 2022, Google is turning off Expanded Text...
