Google Ads
We're specialists in Google ads for small to medium sized businesses. Located in Borehamwood, Hertfordshire and currently representing a variety of businesses on a local, national and international level. Our experience in Google ads dates back more than 10 years. We represent clients in multiple sectors including retail, financial, property, educational, and more. We are Google Ads certified and also a Google Partner agency. Contact us today to find out how you can utilise Google ads for your business.
What is Google Ads?
Google ads formerly known as Google adwords is Google's answer to PPC (Pay per click). Its a form of advertising online where you pay every time someone clicks on your ad. An ad can run based on a number of select criteria. Traditionally this was always based on a chosen selection of keywords, however in more recent times this includes a number of different options including google search (using specific keywords), google shopping, (using a datafeed), google display network, retargeting and you tube video ads (which all use audiences).
What Are The Benefits of Google Ads?
According to Statista.com, in the UK, Google has the highest market share of the search engine market (on desktop, mobile and tablet devices) as of June 2020 of more than 86%. This shows its importance within the UK and if done correctly how powerful Google Ads can be at driving qualified traffic to your business website.
Google ads can be extremely quick to setup, you could potentially be advertising within just a few hours of setting up an account. This opens you up to new ways of advertising your business very quickly, ideal if you are in a hurry to get qualified traffic to your site.
Google ads works best if you are utilising conversion tracking. This is the ability to track all the sales or leads that come into your business. Whether your business is focused on ecommerce or lead generation its the best way to understand your customers. Where they have come from, what keywords they are using, devices they use and much more information about them. This is key for Google Ads success and we can help you integrate this as part of your setup.
Google Ads FAQ's
Q: What is Google Ads?
A: Google Ads is a way you can advertise your business online. It utilises ads based on select criteria including keywords, audiences and budgets to meet your business goals.
Q: How much does Google Ads cost?
A: As little or as much as you like, there is no set cost. The important thing to remember is that you will essentially have two costs. The advertising cost and the fee for the agency or consultant to manage this on your behalf.
Q: Is Google Ads the same as SEO?
A: Absolutely not, this is one of the questions we get asked regularly. There is a clear distinction between SEO (which is organic free traffic) and PPC Google ads traffic. You pay per click for Google Ads traffic.
Q: Is Google Ads difficult to setup?
A: For us no. We do Google ads setup all the time, we highly encourage you to seek a professional when you decide to engage Google Ads for the first time to ensure that everything is setup correctly.
Q: My business isn't based in Hertfordshire, can you still help?
A: Yes certainly, whilst we are based in Hertfordshire, our clients are located all over the UK and internationally. We can help, contact us today.
Q: I have a Google Ads account but I am getting calls from a Google Representative who is asking me to make all sorts of changes to the account, should I listen to them?
A: This 'advice' from Google reps is on the rise we have noted a big increase in sales reps from Google Ads getting in touch with clients asking them to make changes to their accounts. Please understand that these reps may not understand your business and quite often some of this advice may not be in the best interests of your business. Our advice is to check with a trusted Google Ads consultant first prior to making any of these changes.
